Just like "organic" and "all-natural", "Fairtrade" seems to be popping up everywhere! But what does Fairtrade really mean? Here's a fantastic 5 minute video explaining Fairtrade and how it works, from the farm to the supermarket! Gone are the times when we purchase food and goods without thinking of how and where it was produced! We must all be conscious consumers to ensure the health and happiness of our families and the families working hard to providing it for us! Thanks to creative people and the power of the internet to share information, videos like these make it easier and easier for us to make smart purchases!